Episode 16 of The Consciously Created Brand: Going zero waste with your digital marketing with Krissie Leyland
A few weeks ago I spoke to Krissie from Kollectify, a zero waste digital marketing agency that helps Shopify businesses to market their business at the same time as protecting the planet. We had a really good chat and something that was new to me was recording audio only after Krissie suggested that we turned off the cameras because it is better for the environment. This episode is packed full of other little tips and ideas that you can take, especially if you have a product business or you work with those that do.
Listen to this episode on Substack
Where to Listen:
About Krissie
Krissie the founder of Kollectify – a zero waste digital marketing agency – helping Shopify businesses to market their business at the same time as protecting the environment.
“it’s always been in the back of my mind…and also I’m a surfer in North Devon and you know, I just want to make sure that we continue to be able to go into the outdoors and it be fresh and clean and nice to be around, and protect our playground basically.”
Highlights from the episode
On becoming aware of the environmental impact e-commerce has
“As my freelance business started growing, it grew into a remote agency and I started to like realize, Environmental impact of e-commerce.
And I just was like, right, I need to do something about this. And my way of doing that was through, one thinking, right, how can we have, digital marketing strategies that are good for your business, but also good for the planet?”
On being mindful about what is created online
“Being mindful of the things that you create online, making sure that your customers actually need. What you are producing or you are publishing and, and it kind of just, yeah, spiraled and then now that’s like what we do now purely is focused on zero waste digital marketing for Shopify businesses.”
On what zero waste digital marketing is
“Zero Waste Digital Marketing is just simply a more mindful approach to marketing online. So it aims to minimize the creation of digital waste. Like I mentioned, making sure that whatever you are producing online is of value to your customers and to your business, and it won’t harm the environment.”
On the benefits to the business
“By adopting a zero waste approach, organisations can not only minimise their environmental, But also enhance their reputation as a responsible and environmentally conscious business because they are. They’re like, look, I’m thinking about this I’m not just sending you this email for no reason.”
Mentions:
Shopify give-back apps:
- Shopping Gives
- Gives
- Virtue
Resources created by Kollectify:
- MindfulCommerce – community and education/trainings
- Zero waste email series – https://mailchi.mp/kollectify/8gadyt9us2
- Membership waitlist – https://mailchi.mp/kollectify/xi8vmaipy5
Noted brands:
Key Takeaways
- The importance of really understanding your customer
- Optimising for SEO multiple benefits
Where to connect with Krissie
- Kollectify website
- Follow Krissie on Instagram
- Follow Kollectify on Instagram
- Follow Krissie on LinkedIn
Let’s Connect:
Say hi over on Instagram. Let me know if you listened or read and what you thought!
Hey, I’m Kirsty McGill the creative behind Elm Leaf Studio. I’ve been a designer for 13 years now and building websites for most of them.
Elm Leaf Studio is a creative studio that exists to help small, ethically-minded businesses grow and thrive.
When I’m not designing I mostly spend my time running around after a toddler nowadays, and if I get a spare moment I enjoy reading, learning and making art.
