La Terre Pottery Lifestyle Brand Identity Design
Brand, Packaging, Marketing & Website Design
An earthy, warm and handmade feeling brand identity for ‘La Terre’ a pottery studio.
La Terre idea is from an Instagram logo brief challenge. The brief was for a pottery studio that offers a wide range of workshops that wanted ‘some earthy tones to be part of their brand to create a sense of warmth and unity, but don’t want their brand to look like every other pottery studio out there
- Logo design and brand design system
- Package box design
- Gift voucher design
- Social media graphics
Project details & process
Choosing warm, earthy tones, rounded fonts for warmth, handdrawn illustrations and textures to create a custom brand identity that feels warm and friendly and is evocative of pottery. For the main logo I decided to not use the illustrated pottery items as felt this could be a common approach instead the T is altered to indicate a tool used in pottery. The secondary logo feature the icons and could be used in situations to quickly indicate it’s a pottery studio and where the space suits it. The rich terracotta colour is perfect as the primary colour with complimentary softer tones.
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