Buttercup Learning Brand Identity, Website Design & Social Media templates
Brand Identity, Website Design & Social Media templates
A forest-inspired, playful, fresh new look designed to inspire and resonate with both adults and older children.
The design process involved strategic decision-making based on careful analysis of the client questionnaire and extensive research. Three potential creative directions were presented, accompanied by a range of sketches and exploration. The chosen concept emerged as the strongest, requiring only minor adjustments to finalise the logo.
- Logo design and brand design system
- Website design and build
- Social media templates for continuity
Project details & process
A customised illustrative type was developed, featuring a buttercup icon as the primary logo. The colour palette draws inspiration from forest aesthetics, complemented by friendly fonts, imperfect shapes, and lively squiggly lines & arrows, resulting in a warm and inviting visual identity.
During the website development phase, the established visual identity and research findings were seamlessly integrated. Wavy, natural shape dividers were introduced to add a playful element to the design. Charming bug and animal illustrations, created by the client’s talented artists, were thoughtfully incorporated, enriching the overall aesthetic.
Additionally, the portfolio includes social media templates that provide a versatile starting point, allowing for customisation and adaptation to suit various needs.
Looking for some compelling, commercially-focussed, on brand designs for your conscious brand?
Time to stop dreaming of an amazing brand experience for your customers – let’s make it happen!
