There are probably some brands that you are on their email list, you’ve followed them on social media. You tell other people about them. You check out the latest products when they tell you about them. To be honest, you’re probably a bit of a fan! And it’s probably partly their products but also the brand. And how it speaks to you, how it connects and resonates with you and the visuals, they appeal. The colours that you like, not ones that are going to put you off and in the language they use it’s how you’d speak and not a tone that you dislike.
In this podcast I talk about creating a brand experience that you and your customers love. We’re going to cover things like your customer (who your customer actually is the customer persona), what your customer journey is and about brand identity and customer touch points. Ensuring that everything is cohesive to create that positive experience that you want people to come away with.
Listen to this episode on Substack
Where to Listen:
Would you like a professional website audit reviewing your online presence including social media?
If you would like a professional audit of not just your website, but your online presence, then my audit is a great first step to working together. Or of course you can take all my feedback and implement yourself or work with another designer too.
Let’s Connect:
Say hi over on Instagram. Let me know if you listened or read and what you thought!
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Hey, I’m Kirsty McGill the creative behind Elm Leaf Studio. I’ve been a designer for 13 years now and building websites for most of them.
Elm Leaf Studio is a creative studio that exists to help small, ethically-minded businesses grow and thrive.
When I’m not designing I mostly spend my time running around after a toddler nowadays, and if I get a spare moment I enjoy reading, learning and making art.
